Louisa YS Chan | Abundant Lives Coaching

Is Social Media For Medicals and Health Care Industry In Kuala Lumpur?

The answer depends on 3 things:
1 - What you mean by Social Media and
2 - The phase at which your medical practice is at
3 - The phase at which your local council or ministry is at

So yes, medical professionals certainly can incorporate elements of Social Media into their current promotional effort. And there is a responsible and effective way to do that.

There are ways of implementing Social Media Strategies that will get you your desired results. And they are many other ways of using social media that can get you into "undesirable" situations.

So what generally comes to mind when the word Social Media is mentioned?

Invariably people think of Facebook, Twitter and YouTube. And they may also think of posting messages, photos and videos.

That is using Social Media. But there are many other social media platforms. And there are many other ways of using different Social Media platforms.  

Not using the correct platform in the correct way will not bring you the desirable results. And in the medical industry, this can mean rather serious consequences. Both the Ministry of Health as well as the Medical Councils have strict guidelines that need to be followed.

Depending on the maturity of the industry and the phase at which the business (medical practice) is at, a certain way of using particular social media platforms will serve you better.

So Will You Use Social Media In Your Medical Practice?
- So will you sit, wait out and observe?
- Or will you dive and explore?
- How would you do it if you do not have the time to keep up with developments in industry guidelines and best practices?
- Do you know what social media marketing strategies work best for you at this phase of your medical / health care practice?
- What technology or infrastructure would you need in your case?

Original post here: Find out about Social Media in Kuala Lumpur for the Medical and Health Care Professionals 

Why Do I Need To Invest In An eMail Marketing System?

I was asked this question so many times this week I thought this is a topic that needs another blog post. 

So let us look at some misconceptions about eMailing in general.

I) I can use free eMail accounts to send out mails to all my contacts.

Yes, but your emails may not reach all your contacts (we refer to it as deliverability rate), especially if you send out the same mail to many people at the same time.   

eMail providers will flag you as attempting to spam and may not deliver mails coming from your account.

That is why mails sometimes end up in spam or junk folders, or they are just lost in cyber space - in no man's land.  

In some cases, your account may be frozen to prevent your from further spamming others.  Pressing the send button using free email providers does not guarantee that your emails will be received.  

II)  I only have 100 contacts and I do not need an Mail Marketing System. You use your eMail Marketing System to grow new contacts in your email database and build relationship with existing prospects and clients.  

III) I have hundreds of name cards collected from various networking events I can just email them.  Having a stack of name cards of prospects or clients does not give you permission to send them regular updates or promotional emails.

As an ethical business, I highly recommend permission-based marketing.   By that I mean you will only send regular updates or newsletters to your contacts with their explicit permission while guarding their email privacy.

That includes not sharing their addresses with others or displaying a bunch of email addresses in bulk emails.   You will also need to provide an option for your contacts to opt out of this email arrangement anytime. That is putting power back into their hands.

Original post here --> eMail Marketing 

How To Unhide Facebook Timeline Page Hidden Posts

Have you received messages from people asking you if you have seen their posts on your Facebook Timeline Wall?

A few people contacted me and asked if I have seen their posts and i have not. I later found out that these posts have been sent to the spam folder, a little like how emails sometimes end up in spam folders.

If you are the Adminstrator of the page, you can see what else have been sent to the spam folder.

On the new Facebook Timeline format it takes a little scouting around to find where this spam folder is.

Here's another short 2-minute "How To Tutorial on Facebook" to show you where to look for missing posts as well as highlight options you have for managing these posts. 

How To Look For Missing Posts On Facebook Timeline Page

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Using Tags in LinkedIn To Managed Professional Contacts

In this video I will show you how to use tags to manage LinkedIn contacts. Tagging contacts in as you make new connections will help you make more meaningful conversation with each of your contacts. And it is really not something hard to do.

LinkedIn allows you to have as many connections as you like, unlike Facebook which limits you to 5000 friends. But you will lose lose track of who's who if you do not group them meaningfully, or tag them so they are organized into different lists or groups.

This short video shows you how you can do that easily. And if you find this 3-minute video helpful then you can sign up for the more comprehensive online video training on How To Use LinkedIn to build your business.

How To Use Tags In LinkedIn To Manage Contacts

Sign Up For Free Comprehensive Training Here.

Original post here

Should Professionals Promote Their Expertise or Services?

"If  you are a Professional and if you think you are good then you should not need to market or promote yourself. At least you don't want to be seen marketing yourself". That's one school of thought.

"I am a professional, I don't sell and I don't solicit for business". I hear this very often.

  Do you agree?

As a Consultant in the corporate world I had to not only know my stuff but the higher up the ladder I go, the more I had to sell my services - to corporations.

From a content expert, we are moved along the line to being sales person with Key Performance Indices tied to how much time we can charge out our own services as well as that of our teams. 

Few years back, having been certified as a Trainer and a Coach and armed with a Masters degree in Education, I applied for a Trainer's role with an Academy. I was sort of interviewed for that job but was instead offered a sales job - selling coaching programs.

Initially a little confused and put off, I was thinking "do you know how much content I have and you are asking me to sell?".  Yes, they were and they saw something I did not see then.

In the months that followed, I was consistently one of the top performing sales consultant breaking all sorts of record, surprising even myself. It was then that I saw sales and marketing in a new light. 

Continue to read more here: Should Professionals Market or Promote themselves

Online Video Training On LinkedIn For Chiropractors

Do you know that your prospective clients are looking for you now? Although she may not know that you have the solution to her problems, she is actively searching for someone, somewhere to help her end her misery.

Problem is if you are not online or on Social Media platforms then you don't exist to her. And if you do show up when she looks for you, you will need to compete with thousands of many others who offer similar services. The question then is why would she choose you over others?

http://LouisaChan.com/web/LIChiro may hold the answer for you. Here's what may be happening to your ideal clients.

Watch this 2-min video and then head over to get the full scoop - it's an online free training (sometimes referred to as a webinar) that has the answer to your questions above. So when you are ready with your coffee (or power drink), hit the play button.

The original post is at http://www.synergymarketingpro.com/chiropractors-use-linkedin-to-distinguish-...